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Preface

Preface to Social Media & the Self: An Open Access Reader (in progress)
Preface
Contributors (1)
JP
Published
Jul 05, 2019
DOI
10.21428/3f8575cb.ca6d6859

The Budapest Open Access Declaration, the founding document of the open access movement, begins with a manifesto-like flourish: “An old tradition and a new technology have converged to make possible an unprecedented public good.” The Declaration, released in 2002, cited scholars’ longstanding practice of writing for free—that’s the old tradition. The new technology was, of course, the internet. And open access (OA) scholarship is what they, together, made possible: “the world-wide electronic distribution of the peer-reviewed journal literature” for free.

There’s another old tradition that, so far, has remained true to its tolled, print-bound origins: the course reader. “Schoolbook” compilations were, as Leah Price has documented, a derivative of the literary anthology—a collection of often-abridged works of poetry or literature. Books like Vicesimus Knox’s 1783 Elegant Extracts—addressed to “school-boys”—flooded the English market in the late 18th century.1 The first American schoolbook “reader” was Noah Webster’s 1785 Grammatical Institute of the English Language, a miscellany of textual extracts intended to help students learn to read—hence the term “reader.”2 By the turn of the century Lindley Murray’s English Reader appeared and spread in popularity—and the form was more or less fixed.3 Tens of millions of competing readers were sold to schools throughout the 19th century. But a different sort of teaching anthology, centered on specific subjects, broke free from reading instruction in the second half of the 19th century.4 The new purpose was to gather together and arrange excerpts as a textual companion to topical teaching, especially at the college level. A course in English literature, for example, might require a “reader” for its literary examples—conveniently packaged and thoughtfully juxtaposed excerpts meant to support the professor’s lectures. The Norton Anthology of English Literature, and the late 20th-century Xeroxed course-pack, are the descendants—if not quite spiritual heirs—of Noah Webster’s 18th century grammar primer.

Social Media & the Self is intended to serve students enrolled in media and communication courses. It’s at least notable that the discipline’s first textbooks weren’t, in fact, textbooks at all. Wilbur Schramm, the English-trained scholar who helped establish communication research in the U.S., cobbled together fifteen papers into the field’s first reader, Communications in Modern Society (1948).5 The next year Schramm published a sprawling successor collection, Mass Communications, with nearly 40 chapters: “There has not appeared, however, and probably will not for some time appear, any integrated introduction to mass communications... This volume has been designed to meet part of the need for such an introduction.”6 Since then, and across updated additions and countless new entrants, the reader has played an outsized role in the upstart bundle of fields that study media—a concession, perhaps, to these fields’ polyglot spread. But the course-reader format has advantages over its textbook rival: The multiplicity of voices, yes, but also the substitution of genuine scholarship for the textbook’s forced dilutions.

But the typical course reader, 70 years after Schramm’s first attempt, is often more costly than the notoriously pricey textbook, thanks to copyright payouts. So, for example, Laurie Ouellette’s Media Studies Reader sells for $57.


So this volume is a variation on an old theme: It’s an open access reader (OAR)—a collection of open-access works selected and ordered with university courses in mind. Each of its component works—articles, mainly, but also multimedia artifacts—already carries an open access license. And the original bits, like the introduction and the curation itself, are also openly licensed.

The open access reader, as a format, is a subset of a larger class of open materials centered on teaching and learning, often called open educational resources (OER). The prototypical OER is the open textbook; the open access reader is its anthologized counterpart. The reader form is distinguished by its compilation of found items—pre-existing publications and works. The open access reader has a number of advantages over its closed, print or paywalled predecessor. The most obvious is that the OAR is free to faculty and students, set against the often-usurious price for the tolled reader. But the fact is that many faculty have, for years, posted PDFs on Blackboard or Canvas for their students; those downloads are free too, if not exactly legal. Likewise, many academic libraries bundle digital course “reserves” at an instructor’s direction, then wade through the legal thicket of copyright and fair use. The resulting course-specific article collection is, typically, free to enrolled students for “check out.” So these options are costless too, at least to students.

What the OAR offers over Blackboard piracy and the librarian’s e-reserve option is universal access. The OA reader is freely available on the web, not locked behind an LMS password. The open access reader has its own unique identifiers—the ISBN and DOI—a stable url, and listings in library catalogs and other directories. It’s discoverable, in other words: unfenced by cost or course-specific lockdown.

The open access reader is also an invitation to iterate. With a proper open-access license (like the Creative Commons BY 4.0), readers like Social Media & the Self can be modified, rethought on different principles, or even dismantled for parts. The whole point of a “free cultural work” is to encourage remix and mash up. It’s true that OA readers are a drop in the free-culture ocean, and that they’re limited by their constituent chapters’ licenses (which, in some cases, may restrict the scope of reuse). But OA anthologies contribute, nevertheless, to the free-and-open share of humanity’s cultural stock.

The OA reader’s invitation to iterate is extended to the original creator, too. These collections’ light, digital footprint—on PubPub or other platforms—makes it easy to update, to roll out new versions. The legacy course reader could also be updated, by way of a published “second edition,” for example, or by a professor’s semester-to-semester course-pack revision. But OA readers afford cumulative and ongoing iteration, tracked by a versioning system modeled on software updates; there’s no need to wait for the punctuated overhaul of the old “edition” approach. Tweaks, like typo or formatting corrections, are a few keystrokes away. A new idea—like the embedding of interactive assignments—can be rolled out in a stepwise fashion. Fresh outbound links, and newly published works, can be swapped out as they reveal themselves online.

Yet another advantage of the OA reader is its ability to host a running commentary. Social Media & the Self is built on PubPub, which includes its own public-annotation feature. Most other platforms are, or will be, capable of hosting conversations too, at the very least through the web-annotation tool Hypothesis. The resulting marginalia is public by default, enabling not just reaction to the main text but also back-and-forth among the comments. The OAR article wins a new, layered life, one that resembles post-publication peer review but set in conversational exchange. A U.S. college students might reply to an annotation by a South African scholar, itself a response to the original author’s clarification to a Chinese undergrad’s query. There’s a Talmudic promise to the OAR with, however, space in its margins for the uncredentialed.

The OAR, finally, is another platform for the open access scholarship otherwise anchored to journals. When a researchers opts for OA, she may pay a prestige penalty: Most fields’ flagship journals are suspended in tolled-access amber. There’s lots of evidence that OA articles—out from behind the pay well—get read and cited more nevertheless. But the OAR is another way to boost these scholars’ visibility, to reward the good but unnerving choice to publish open-access. The open access reader, in short, is an amplification device for the deserving.


In its 250-year history, the course reader form has adapted to shifts in technology and law. The reader is an old tradition, and new technologies keep changing its shape. The Internet-enabled open access movement is only the latest perturbation, with the potential to ventilate the genre. It’s fitting that the original “schoolbook” readers emerged, in England at least, after perpetual copyright was snuffed out by the House of Lords in 1774.7 That decision established what we now call the public domain, and gave rein to anthologized reproduction. So the open access reader is a return to the form’s roots.


Image credit: Cover page of Vicesimus Knox, Elegant Extracts (1783)

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